Bring on the skating babies it’s a simple formula it takes babies put them on skates add music watch the internet hits take off the latest viral ad sensation has become the talk of the water cooler crowd which is just as well as it’s for a French bottled water company over 6 million
Hits since its release last weekend almost 3 million in the U.S alone it’s rolling toward rarefied territory the 20 million plus hits that only the lucky few viral ads get to but in the viral ad business you’ve got to be good to be lucky this is the baby for that
Particular shot okay so this baby was shot in a studio in Prague the babies could barely walk let alone skate ludo-feely and his team in London turned them into roller dancers they would have rocked the baby gently backwards and forwards with that particular break dance move in mind and then filmed a professional
Dancer to doing the moves and then programmed a computer-generated baby’s body to do the moves and then taking that baby’s head from Prague and attached it to the dancing body and put it all together over a park scene shot in Melbourne and made to look like Manhattan
Yet even with this kind of Technology it doesn’t always work there’s only really one in 50 100 that have the amount of success as this ad sounds cute kids help do you feel a kind of attachment to these kids when once you’ve disassembled them and then recreated them you can’t
Get too attached to them but the rest of the world already has Mark Phillips CBS News weird and that is the CBS Evening News for tonight I’m Katie Couric thanks for watching I’ll see you tomorrow good night
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