It’s a simple formula take babies put them on skates and music watch the internet hits take off the latest viral ad sensation has become the talk of the watercooler crowd which is just as well as its for a French bottled water company over 6 million hits since its release last weekend almost three
Million in the US alone it’s rolling toward rarified territory the 20 million plus hits but only the lucky few viral ads get to but in the viral ad business you’ve got to be good to be lucky this is the baby for that particular shot so
This baby was shot in a studio in Prague the babies could barely walk let alone skate Ludo feely and his team in London turned them into roller dancers they would have rocked the baby gently backwards and forwards with that particular breakdance move in my eyes and then filmed a professional dancer
Doing the moves and then programmed a computer-generated baby’s body to do the moves and then taken that baby’s head from Prague and attached it to the dancing body and put it all together over a park scene shot in Melbourne and made to look like Manhattan yet even
With this kind of technology it doesn’t always work it’s only really one in fifty one in a hundred that have the amounts of success as this ad sounds cute kids help you feel a kind of attachment to these kids work once you’ve disassembled them and then recreated them you can’t get too attached
But the rest of the world had already had mark phillips CBS news
source
