INSPIRED A FRENZY OF ONLINE QUESTIONS FROM PEOPLE WATCHING IT ALL PLAY OUT AT HOME. >> PEOPLE TOOK TO THE INTERNET LOOKING UP EVERYTHING FROM THE STAR PLAYERS TO CHICKEN WINGS, STATS. AN APPEARANCE FROM ALICIA KEYS DURING USHER’S HALFTIME PERFORMANCE EVEN HAD PEOPLE LOOKING INTO ADULT PIANO LESSONS. >> VICE PRESIDENT OF YOUTUBE ADS
MARKETING AND MARINE NELSON VOGEL JOINS US LIVE TO TALK ABOUT MORE ABOUT SOME OF THE OTHER TRENDING TOPICS THAT HAD GOOGLE BUZZING DURING THE BIG GAME LAST NIGHT. GOOD MORNING. >> GOOD MORNING. PLEASURE TO BE HERE WITH YOU GUYS GET. >> SO THANK YOU FOR JOINING US.
SO WHAT WERE SOME OF THE TOP QUESTIONS ABOUT THE GAME? WE SAW SOMETHING ABOUT USHER’S GLOVES AND THINGS LIKE THAT. WHAT’S WHAT’S TRENDING. >> SO I MEAN LIKE YOU SAID, THE GAME LAST NIGHT WAS SO EXCITING. EVERYBODY WAS LOOKING FOR WHAT WAS GOING TO HAPPEN WITH TAYLOR AND KELSEY TO USHER’S HALFTIME
SHOW, TO JUST UNDERSTANDING HOW TO PARTICIPATE IN THE GAME. SO WHETHER YOU’RE A NOVICE OR YOU LOVE THE SUPER BOWL, SOME OF THE TOP QUESTIONS THAT WE SAW, HOW MANY QUARTERS IN THE SUPER BOWL? WHAT IS THE SCORE OF THE SUPER BOWL? WHAT DOES END OF RAG MEAN? SO EVERYBODY WAS REALLY INTO,
YOU KNOW, REALLY TRYING TO BE PART OF THE GAME AND PART OF THE EXCITEMENT. >> I HEARD A FUNNY, UH, ANECDOTE SAYING THAT SOME PEOPLE ARE SURPRISED. THEY DON’T HAVE THE YELLOW LINE IN PERSON. THE FIRST DOWN LINE, THEY THINK THAT THAT IS REALLY ACTUALLY THERE WHEN IT’S NOT. IT’S JUST A TV
AUGMENTED REALITY. LET’S TALK ABOUT SOME OF THE PEOPLE AS WELL. ANNE-MARIE >> YES, OF COURSE WE HAVE TO TALK ABOUT SOME OF THE MOST SEARCHED TRENDING PLAYERS DURING THE GAME. TRAVIS KELCE, NUMBER ONE TOP PLAYER, FOLLOWED BY PATRICK MAHOMES, UM, CHRISTIAN MCCAFFREY AS WELL TOO. SO THOSE WERE YOUR TOP THREE. BUT WHAT
WOULD THE GAME BE WITHOUT THE CELEBRITY POWER. SO WE DEFINITELY SAW PEOPLE WERE LOOKING FOR UM TO SEE WHO WAS AT THE GAME. SO SOME OF THE TOP SEARCH CELEBRITIES TAYLOR SWIFT, AS YOU CAN IMAGINE, BLAKE LIVELY AS WELL AS ICE SPICE. SO IF YOU WERE IN TAYLOR SUITE AND PART OF
HER CREW, YOU WERE ONE OF THE TOP SEARCH CELEBRITIES LAST NIGHT? >> YES, A LOT ABOUT ICE SPICE, BUT YOU KNOW, USHER ON ROLLER SKATES. THAT WAS A SURPRISE. EVEN THOUGH WE’VE SEEN USHER ROLLER SKATING HERE OUTSIDE OF CITY HALL IN PHILADELPHIA. NOW, THERE’S ALL KINDS OF QUESTIONS
AND A SURGE IN ROLLER SKATES SALES. >> THAT’S RIGHT. >> I MEAN, AS SOON AS USHER ACTUALLY ANNOUNCED AS HE WAS ANNOUNCED AS A HALFTIME ARTIST, YE WAS ONE OF THE TOP SEARCH SONGS ON GOOGLE TRENDS. I MEAN, USHER DID SHARE THAT HE WAS GOING TO BRING THE BEST OF HIS
VEGAS SHOW TO THE STADIUM, AND WE CAN ALL AGREE THAT HE DID THAT. HE BROUGHT STAR POWER. HE BROUGHT THAT AMAZING PERFORMANCE ON SKATES. UM, AND OF COURSE, WHEN WE STARTED TO LOOK AT WHAT SOME OF THE THINGS THAT PEOPLE WERE LOOKING FOR, WHY DOES USHER WEAR GLOVES? WAS ONE OF THE TOP
TRENDING SEARCHES. UM, WHAT IS A TOWN? ANOTHER ONE OF THE TOP TRENDING SEARCHES AND MORE THAN TRIPLE DURING THE HALFTIME SHOW. UM, CIRQUE DU SOLEIL SAW 6,600% SPIKE WITHIN THE FIRST FEW MINUTES, AND THAT WAS DEFINITELY RELATED TO, LIKE WE SAID, THE AMAZING SHOW THAT HE PUT ON AND
THE. VEGAS, UM, AND THE VEGAS VIBE AND FEEL THAT HE BROUGHT TO THE SHOW IS ALIANA MENTIONED THERE. >> HE WAS USHER ROLLER SKATING AROUND PHILADELPHIA CITY HALL. AND AS WE WRAP THIS UP, ANNE-MARIE, HOW ABOUT THE ADS? >> OH, OF COURSE, I MEAN, WHAT’S GREAT? I MEAN, WHO DOESN’T LOVE
COMING TO THE SUPER BOWL TO WATCH THE ADS? I THINK WE ALL DO. AND WHAT’S AMAZING IS THAT ALL THE SUPER BOWL ADS POSTED ON YOUTUBE, SOME MORE THAN A NINE. SO MORE THAN 9 MILLION VIEWS ON GAME DAY. SO MORE PEOPLE CAME TO YOUTUBE TO WATCH SUPER BOWL ADS
THAN ON TV. SOME OF THE TOP ONES. AND YOU’RE SHOWCASING IT NOW. BOOKING.COM. SO TINA FEY BOOKS, YOU KNOW, WHOEVER SHE WANTS TO BE. UM, T-MOBILE AND THEIR AUDITIONS COMMERCIAL. SO THAT WAS ANOTHER ONE. STATE FARM, LIKE A GOOD NEIGHBOR. SO WHO DOESN’T LOVE, YOU KNOW, ARNOLD SCHWARZENEGGER AND THE
HUMOROUS STATE FARM ADS THAT THEY ALWAYS BRING TO THE SUPER BOWL. SO SNAP. AND THEN AS WELL AS, UM, GOOGLE JAVIER AND FRAME ONE OF THE TOP, YOU KNOW, AMONG THE TOP FIVE TRENDING ADS. SO WE SAW EVERYTHING FROM HUMOR TO ADS THAT ARE REALLY TAPPING INTO INCLUSIVITY AND MAKING A
DIFFERENCE IN THE WORLD. SO EXCITING, EXCITING GAME DAY AND EXCITING ADS TO MATCH GAME DAY. >> I LIKE IT LIKE A GOOD NEIGHBOR. ARNOLD SCHWARZENEGGER. THAT’S ANNE MARIE NELSON BOGLE OF YOUTUBE ADS MARKETING. THANKS FOR JOINING US. >> THANK YOU FOR HAVING ME. >> SEE YOU LATER. NOW WE’RE
ASKING YOU TO PICK YOUR FAVORITE SUPER BOWL COMMERCIAL OF THE NIGHT. WE HAVE ALL THE OPTIONS THERE ON YOUR SCREEN. ALL NINE OF THEM. AND RIGHT NOW IT’S THAT DUNKIN BEN AFFLECK COMMERCIAL STILL LEADING, WHICH ELIANA SAYS IS A BIT CRINGE, CRINGE Y. MAYBE THAT’S THE APPEAL. I DON’T KNOW, BUT YOU CAN
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