It’s been 13 years since Usher descended from the sky to perform his hit OMG during the Super Bowl 45 halftime show in Arlington Texas now the 45-year-old R&B star will headline the Super Bowl 58 halftime show in Las Vegas the king of R&B found out he would
Be performing on a phone call from Jay-Z whose Rock Nation has served as the live music entertainment strategists for the NFL since 2019 it’s no surprise he was part of Rock selection process whose halftime acts have promoted diverse current artists with some connection to the host
City in which the game is played Super Bowl 58’s location at allean stadium in Las Vegas is home to both of his soldout residencies one in 2021 at Caesar’s Palace followed by an even bigger show at Park MGM Usher has become one of the most
Popular acts in Sin City over the past 2 years Usher’s original 14 Show run at Caesars grossed more than $12.9 million in ticket sales and as of last September billboard reported that The mayway Residency had sold 290,000 tickets grossing $64 million across 59 shows while the NFL and apple music
Cover the cost of the production which can stretch to more than $10 million some artists in recent years have chosen to invest their own money the weekend reportedly spent $7 million in 2021 to Stage his performance performance and Dr Dre spent the same amount the following year to ensure the show fit his
Vision however no one including Usher is paid for their Super Bowl halftime performance but the arrangement pays off in other ways for Super Bowl Talent last year’s game garnered 115 million viewers according to neelen making it one of the most watched telecasts in US history the potential marketing value of
A halftime performance is astronomical considering the going rate for a single 307 second commercial during this year’s telecast is around $7 million Rihanna last year’s Super Bowl Halftime performer saw her digital song sales increase by 390 according to luminate the billionaire pop singer also snuck in a midow plug for her fendy
Beauty brand which led to more than $44 million in earned media plus she pulled off the most epic pregnancy announcement in recent pop culture history similarly Usher is using his superow performance to jumpstart a robust plan for 2024 beginning with releasing a new album on the day of the
Game coming home this is his ninth studio album and first since 2016 he also has licensing agreements for a fragrance line and conac brand Remy Martin which could see meaningful sales bumps following the big game this year’s Super Bowl has a unique marketing angle Taylor Swift’s presence cheering on her boyfriend Chief’s tight
End Travis Kelce has been enough to convince Health and Beauty Brands to buy valuable commercial time Dove for instance is doing its first Super Bowl commercial in 18 years and Elf Cosmetics is doing its first ever Usher has promised to walk fans through his 30-year music catalogue he
Has hinted that he will be adapting elements of his Vegas residency show perhaps even the roller skating into his performance and while performing for a crowd of 65,000 in an NFL stadium is drastically different than 5 000 in the theater Usher recently told Vogue that the show will feel like a personal
Serenade to everyone watching I’m literally speaking to every woman he said I want to make it feel like That
source
